When it comes to describing fashionista Daphne Guinness, François Nars’ passion knows no boundaries. And when it came to designing and photographing this futuristic makeup look for Fall 2010, François created a look worthy of his leading lady.
Q&A WITH FRANÇOIS NARS
Why did you cast Daphne Guinness in the Fall 2010 campaign?
I loved working with Daphne Guinness on the 15X15 Project and wanted to work with her again. She is very creative, elegant and so high society. So very decadent with a British background. She is THE NARS woman—we even named an eyeshadow after her this season!
Why did you name an eyeshadow after Daphne?
When I saw her wearing the bright purple hue at the campaign shoot, I immediately knew it should be named after her. The eyeshadow looked like it was made for her—so mesmerizing and regal, like Daphne herself. I’m always inspired by so many different things when it comes to naming products—art, people, fashion, travel, music and nature.
Why did you build a set of mirrors to photograph Daphne?
Daphne herself was the inspiration for the campaign. She is so amazing to look at that we thought, why not have more of her! So we used the mirrors to multiple her image 5, 10 times.
What did you want to achieve with this collection?
I wanted a collection that was Old Hollywood meets futuristic, which is also very much Daphne’s style. I love the bold hues—the deep red in Rouge Basque, the intense brown in Coconut Grove, and of course the regal purple in Daphne.
How should women update their makeup look for the Fall?
I hope women aren’t confined to trends and take the change of seasons as a chance to experiment! This season, there are so many great bold hues for women to try—vibrant reds, deep brown, fresh blues. Mix the shades and textures and don’t forget to have fun!
About the Collection
DOUCEUR
Douceur. Fr.: Sweet, gentle, delicate. NARS Douceur Blush: A soft pink-brown
hue that lightly imparts a honeyed brown kiss of innocence on cheeks. Unique
to the Fall 2010 collection, the powder is lightly etched with the NARS logo.
Use to contour from the apple of the cheek upward; warm forehead, jaw
line and nose.
DAPHNE
Style icon. Designer. Model. Heiress of haute couture. Named after Daphne
Guinness herself—François Nars’ inimitable muse—this hypnotizing matte,
deep-violet single eyeshadow exudes excitement. Apply liberally across the lid
up to the brow, blending outward. Head-turning.
MANGROVE
The magnificence of this tropical tree, captured in the softest, mellow yellow
laced with lime. Richly pigmented and crease-resistant, use this single
eyeshadow to highlight the inner corner of the eye, as a bright base shade for
the lid or to diffuse a deeper shade by sweeping it into the bridge.
COCONUT GROVE
Grooving in the Grove—Miami’s magical neighborhood on Biscayne Bay—has
attracted musicians, artists, and writers for decades. Dense, dramatic, and
daring, this dark chocolate-cum-taupe confection increases depth on the lid
and doubles as a lash liner when used wet.
TZARINE DUO EYESHADOW
Love, sex and power. Russia’s empresses had it all. Inspired by royalty, the
eyeshadow duo pairs the majesty of platinum gold infused with silver reflections
with a bold, steel grey. Swipe and shadow along the upper lid or smudge along
the lower. Positively regal.
RAJASTHAN DUO EYESHADOW
Sacred temples and scorching deserts. Bengalese tigers and Bagaru prints.
India’s largest state fascinates and tantalizes. Like its namesake, the Rajasthan
Eyeshadow duo is an exotic palette, playing glazed almond against cool
charcoal. Worn solo, blended or layered, the look signals drama.
ROUGE BASQUE
Inspired by the inside cover of a book from the famed French countryside,
François Nars envisioned the quintessential red from the Basque region. The
result is lipstick with a luminous satin finish. It is as deeply pigmented as the
region’s history and as bold as the wine for which the area is known. Pair with
NARS pencils, or apply with a NARS lip brush.
STRAWBERRY FIELDS
Imagine juicy, mouthwatering strawberries, just picked. Then delight in the
serious, yet sexy shine of this bright pink confection. Worn alone or over NARS
lip products, the gloss’ Vitamin-E enriched formula seals in moisture. Lips feel
supple and hydrated.
PALLADIUM
Once the NYC hot-spot, characterized by glamour, glitz, and decadence. This
sparkling turquoise soft touch shadow pencil rocks with all the vibrancy and sex
appeal of its namesake. Layer it with other NARS eye products—or go it alone—
to line, accent, highlight or illuminate unforgettable eyes.